View the full Customer + Corporate Symposium agenda here.
10:30 AM – 11:45 AM
The New Energy Sandbox: Who’s Game?
Speakers: Caroline Choi, Senior Vice President of Regulatory Affairs, Southern California Edison
Lara Ettenson, Director, Energy Efficiency Initiative, Climate & Clean Energy Program, National Resources Defense Council
Judd Cook, Director of Business Development, Dominion Energy
Yeye Zhang, Head of West Region Energy Partnerships, Nest
A lively panel featuring a variety of new and old players in the utility industry discussing their unique roles in the changing energy arena. Highlighting the role of the utility as a trusted energy advisor to help customers understand the changing energy landscape and the options available to them. Panelists will speak to the impact and implications of these changes from the perspective of Regulatory, Technology, Intervenor, and Utility players during this question and answer session.
1:00 PM – 2:15 PM
Engaging Ambassadors in the Workplace + Community
Speakers: Chris Thompson, Vice President, Local Public Affairs, Southern California Edison
Chuck Peterson, Senior Executive Account Manager, Snohomish County Public Utility District
How are utilities using new strategies to mobilize employee and community advocates as part of their efforts to advance key initiatives? Learn how three organizations have designed innovative speakers’ bureaus, leveraged the support of their business customers and formed partnerships via STEM (Science, Technology, Engineering & Math) programs. Panelists include representatives from Southern California Edison, Snohomish County Public Utility District and Pacific Gas & Electric.
2:45 PM – 4:00 PM
Corporate Giving + Volunteerism: Does it Make a Difference?
Speakers: Andrea Moreno, Corporate Contributions Program Manager, Salt River Project
Rick Edwards, Director of Key Accounts & Economic Development, NorthWestern Energy
Joey Guerin, Associate Director of Programs, HandsOn Bay Area
This interactive panel discussion explores best practices regarding utility corporate giving strategy, programs, and volunteerism efforts that impact customer satisfaction. The panel will also include a reflection from a non-profit who is a direct recipient of these programs.
9:15 AM – 10:30 AM
An Integrated Approach to Reaching Low Income Customers
Speakers: Kim Rikalo, Senior Product Services Coordinator, Sacramento Municipal Utility District
Sandy Sieg, Program Manager, Puget Sound Energy
Camey Christenson, Vice President of Business and Partnership Development, 211 San Diego
Connecting with low income, hard-to-reach customers can be, well, hard. Join us for an in-depth discussion of this topic featuring utility representatives and community partners. The discussion will feature case studies, best practices and proven strategies and tactics used to overcome common challenges. Highlights of this session will include the importance of leveraging:
• Customer data and analytics to reach even the hardest-to-reach customers
• Innovative, targeted and focused marketing campaigns
• Key community partners to build trust and credibility
You will leave this session with tangible ideas about how to improve your effectiveness when it comes to engaging and enrolling low income customers in programs.
11:00 AM – 12:15 PM
To Tweet or Not to Tweet…?
Speakers: Luke Currin, Senior Manager of MarCom Services, E Source
Dana Nigro, Social Media Community Manager, Duke Energy
In an era where a Tweet can move markets, and shape world events, join us for an interactive session that will show how utilities can win hearts and meet customers’ needs through social media.