Business Analytics (Mar 25-26)

Utilities find themselves inundated with a diversity of data across all lines of their business. Business analytics professionals function as a critical link in analyzing and interpreting information to improve systems and operations, maintain organizational health and ultimately improve the bottom line. These professionals gather semi-annually to discuss asset management, business intelligence, key metrics and dashboard insights, enterprise risk management, pricing and rate strategies, and analytics best practices.

General Details

  • Program Chair(s)
  • Jessica Hayes, Operational Analytics, Supervisor Customer Service, Tucson Electric Power

    • Program Location
    • Tucson Electric Power Headquarters
    • 88 E. Broadway Blvd
      Tucson, Arizona 85701
    • Who Should Attend
    • Utility professionals with a command over data-related needs such as transforming, storing, mining, analyzing, visualizing and reporting back out to the business.​ Depending on the organizational structure, these professionals come from areas including finance, operations, business planning and customer service.

  • Registration Options
  • Member: $449

    Registration includes access to all Business Analytics agenda items and meeting materials, a networking dinner on Monday night, as well as catered breakfast, lunch, and refreshments at the meeting. Guest tickets are available for $90 and allow for a personal guest (a spouse or partner who does not work in the energy industry) to accompany a registered attendee at the event. Guest registration includes all meals and receptions, and all program materials.

  • General Cancellation Policy
  • Due to contractual obligations, cancellations received 15 business days prior to the program will receive a full refund. Cancellations received 6 to 14 business days prior to the event will receive a refund, less a $100 administrative fee. No shows and last minute cancellations, 5 business days prior to the event or less, will be responsible for the full registration fee. Substitutions from your organization for the same event are always welcome.
  • Participation Policy
  • Western Energy Institute programs and events are open to energy companies (including gas production and electric generation, gas and electric transmission and gas and electric distribution utilities). Select programs and events are open to energy industry product and service suppliers. Programs and events are closed to all media representatives and to the general public.
  • For more information contact Amy Nye, Program Manager at (503) 688-2794.


Monday, March 25, 2019

12:30 PM - 1:00 PM

Registration + Networking

Arrive early to network with peers. Light refreshments will be provided.

1:00 PM - 1:15 PM

Welcome to Tucson Electric Power
Facilitator(s): Jessica Hayes, WFM & Analytics Contact Center Supervisor, Tucson Electric Power
Speaker(s): Dallas Dukes, Vice President, Energy Programs and Pricing, UNS Energy Corp.

Our host utility will welcome us to Tucson.

1:15 PM - 2:00 PM

Facilitator(s): Jessica Hayes, WFM & Analytics Contact Center Supervisor, Tucson Electric Power

Get to know your peers with our round-robin attendee introductions. Come prepared to share a success story or challenge from your latest initiatives, along with one question you hope will be answered at the forum.

2:00 PM - 2:15 PM

Networking Break

2:15 PM - 3:30 PM

The Evolution of Enterprise Data Analytics at Tucson Electric Power
Speaker(s): Kin Liu, Manager, Data Governance and Analytics, Tucson Electric Power

In this session we will take a walk down the evolutionary path of analytics at Tucson Electric Power. The path starts with the early days of OLAP technology, continuing through the humble beginnings of BI with OBIEE, on to the present where we are now on the cusp of big data and AI. The goal of this journey is to begin to use data as a strategic tool which looks forward rather than, what has been the case in the past, a reporting tool which looks backwards. Also, discussed will be some lessons learned from the building of proof-of-concept analytics models to show the possible benefits of applying analytics to business scenarios.

3:30 PM - 3:45 PM

Networking Break

3:45 PM - 5:00 PM

User Tools + Dashboard Demos

This session will feature multiple presentations on effective dashboards and tools currently being used at WEI member utilities. Interested in sharing? Contact

6:00 PM - 8:30 PM

Networking Dinner

Join us for a WEI hosted networking dinner at Downtown Kitchen + Cocktails:
135 S 6th Avenue
Tucson, AZ 85701

Tuesday, March 26, 2019

8:00 AM - 8:30 AM

Networking Breakfast

Breakfast will be provided onsite.

8:30 AM - 9:30 AM

The Journey to Data Governance
Speaker(s): Christopher Black, Leader, Business Data Management, Arizona Public Service Company

Join us as we explore the path to Data Governance by contrasting market solutions with lessons learned from real world implementations. We will look at some market solutions as it pertains to present-day organizational make up, review data architecture, and discuss data governance tool selection and implementation. Finally, we will consider what’s next on the horizon for data governance and what utilities need to maintain sustainable teams and data quality.

9:30 AM - 9:45 AM

Networking Break

9:45 AM - 10:15 AM

Open Roundtable Discussion Part I
Facilitator(s): Seneca Sledge, Finance Systems Analyst, Portland General Electric

The session provides time for attendees to address new topics and elaborate upon previous discussions at the forum.

10:15 AM - 10:45 AM

LEED Gold Certified Building Tour

Join us on a walking tour of TEP’s Corporate Headquarters, featuring more than 230,000 square feet of office space designed to accommodate more than 500 employees. The LEED Gold Certified building incorporates a long list of environmentally responsible features including water harvesting and conservation, solar power, green building materials, and energy efficient heating and cooling.

10:45 AM - 11:15 AM

Residential Energy Survey
Speaker(s): Sandy Holland, Lead Research Analyst, Customer Analytics, Tucson Electric Power

The presentation provides an overview of a 2018 survey of TEP's residential customers that developed from a traditional saturation survey into a look at customer behavior, attitudes, and program participation. Over 20,000 customers participated in the survey, which provided a cash prize incentive. The goal is to be able to apply the results to better meet the needs of our customers. The results of the survey will be used by different program areas and combined with external marketing data to better target marketing efforts and program development and ultimately enhance customer satisfaction.

11:15 AM - 11:45 AM

Open Roundtable Discussion Part II
Facilitator(s): Seneca Sledge, Finance Systems Analyst, Portland General Electric

The session provides time for attendees to address new topics and elaborate upon previous discussions at the forum.

11:45 AM - 12:30 PM

Networking Lunch

Lunch will be provided onsite.

12:30 PM - 1:00 PM

Wrap Up + Fall Planning

Interested in improving our experience? Join us at the wrap-up session to share your thoughts on the forum and help generate ideas for our Fall program on September 26 + 27, 2019 at Clark Public Utilities in Vancouver, Washington. 

Hotel + Travel

  • Reservation Instructions
  • Please contact the hotel directly at (888) 236-2427 to reserve your room. Identify yourself as being with Western Energy Institute (WEI) to receive a special rate of $229 USD/night. This rate is guaranteed until March 4, 2019 or until the WEI room block is full.

Meet The Speakers

Jessica Hayes

Tucson Electric Power

WFM & Analytics Contact Center Supervisor

Christopher Black

Arizona Public Service Company

Leader, Business Data Management
Learn More

Chris currently leads Data Management and Governance for Arizona Public Service (APS). This involves using a Data Governance System to inventory the data, create and track the traceability of data between systems of records, and work with the Enterprise to identify critical data elements that need to be governed. He has over 18 years of experience in the electrical utility space ranging from project management, design, geographical information systems, operation support, applications system testing, and data management. Chris has a Master’s Degree in Management and Leadership from Webster University. When he isn’t working, he enjoys gardening, running or going to Disneyland with his wife and 4 boys.

Seneca Sledge

Portland General Electric

Finance Systems Analyst
Learn More

I am originally from Portland, Oregon. I went to college and played football at Portland State University while studying Community Health Education.
I have been with PGE since early 2012. I’ve worked in various roles within PGE’s supply chain and finance organizations including: Systems & Material Management, Accounts Payable, Procurement, and Corporate Planning. My current role is in PGE’s Finance Center of Excellence department. My personal interest include: traveling, playing golf, spending time with my family.

Kin Liu

Tucson Electric Power

Manager, Data Governance and Analytics

Sandy Holland, Ph.D.

Tucson Electric Power

Lead Research Analyst, Customer Analytics

Dallas Dukes

UNS Energy Corp.

Vice President, Energy Programs and Pricing