Corporate Communications (Sep 07-08)

Internal and external communication professionals in the utility industry face a variety of challenges in supporting their organizations’ strategic plans, particularly as the utility workforce undergoes significant transformation, communication channels multiply, and utilities face increasing competition. This semiannual forum provides a unique, collaborative space for leaders in corporate communications to discuss these challenges and communications best practices. Recent topics of discussion include executive communications strategy, communicating with employees in the field, stakeholder engagement, crisis communication and communicating strategic plans.

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General Details

  • Program Chair(s)
  • Cythia Dyson, Director of Marketing, Communications and Brand Strategy, BC Hydro

    • Program Location
    • BC Hydro
    • Vancouver, BC
    • Who Should Attend
    • Energy company senior leadership within the Corporate Communications function.  At most small and medium-sized utilities these will be Directors and Managers.  Large utilities may have executive positions.

  • Registration Options
  • Member: $349 USD

    Registration includes a networking dinner, catered breakfast, lunch and light snacks at the meeting, and all meeting materials.

  • General Cancellation Policy
  • Due to contractual obligations, cancellations received 15 business days prior to the program will receive a full refund. Cancellations received 6 to 14 business days prior to the event will receive a refund, less a $100 administrative fee. No shows and last minute cancellations, 5 business days prior to the event or less, will be responsible for the full registration fee. Substitutions from your organization for the same event are always welcome.
  • Participation Policy
  • Western Energy Institute programs and events are open to energy companies (including gas production and electric generation, gas and electric transmission and gas and electric distribution utilities). Select programs and events are open to energy industry product and service suppliers. Programs and events are closed to all media representatives and to the general public.
  • For more information contact Joshua Baker, Program Manager at (971) 255-4970.


Thursday, September 7, 2017

12:30 PM - 1:00 PM


1:00 PM - 2:00 PM

Welcome and Introductions

BC Hydro will provide a welcome followed by attendee introductions. Attendees are encouraged to share their name, company overview, general role within the organization and a recent win or current challenge.

2:00 PM - 2:15 PM

Networking Break

Structured presentation or roundtable on key communications topic.

2:15 PM - 3:15 PM

Crisis Communications

Hear from NW Natural as they share how they prepared for and responded to an explosion in Portland, Oregon in October on 2016.

3:15 PM - 3:30 PM

Networking Break

3:30 PM - 4:00 PM

Communications Channels + Tools: What are you Using? (Part 1)

Hear how WEI members are integrating new technology solutions and platforms into their communications to reach audiences and track results.

4:00 PM - 5:00 PM

The Reporter’s Viewpoint: The Changing Nature of News

Hear from a media panel and gain greater insight on how the media works and how best to engage them to make sure you’re successfully telling and sharing your stories.  

6:00 PM - 8:00 PM

WEI Hosted Networking Dinner

Location TBD

Friday, September 8, 2017

7:30 AM - 8:00 AM

Networking Breakfast

Continental breakfast will be provided onsite at BC Hydro.

8:00 AM - 9:00 AM

Employee Communications for a Mobile Workforce: A View from Outside the Industry

Learn from a company outside of the energy industry on their internal communications strategies to reach field and mobile employees.

9:00 AM - 9:15 AM

Networking Break

9:15 AM - 9:45 AM

Communications Channels + Tools: What are you Using? (Part 2)

Hear how WEI members are integrating new technology solutions and platforms into their communications to reach audiences and track results.

9:45 AM - 10:45 AM

Navigating in a Clean, Green and Low Carbon World: Case Studies from WEI Members

Gas and electric utilities share their communication strategies and challenges associated with the market and political and regulatory forces that affect their resource mix.

10:45 AM - 11:00 AM

Networking Break

11:00 AM - 12:30 PM

Hot Topic Roundtable

Attendees will have a chance to ask questions directly to their peers for feedback. Possible Topics include: Website Accessibility; Mutual Aid for Communications Professions; Communicating Cyber Security Threats; Brand Management; etc.

12:30 PM - 1:30 PM

Lunch and Planning for Spring Forum

Hotel + Travel

  • Reservation Instructions
  • Please contact the hotel directly at (604) 647-2554 to reserve your room, or complete your reservation online here: Identify yourself as being with Western Energy Institute to receive a special rate of $335 CAD/night. This rate is guaranteed until August 14, 2017 or until the WEI room block is full.

  • Click here to make your reservation now.