Sep

09-10

Corporate Communications – Virtual (Sep 09-10)

Internal and external communication professionals in the utility industry face a variety of challenges in supporting their organizations’ strategic plans, particularly as the utility workforce undergoes significant transformation, communication channels multiply, and utilities face increasing competition. This semiannual forum provides a unique, collaborative space for leaders in corporate communications to discuss these challenges and communications best practices. Recent topics of discussion include executive communications strategy, communicating with employees in the field, crisis communication, branding for employee recruitment and onboarding, environmental stewardship communications, and resource mix communication strategies.

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General Details

  • Program Chair(s)
  • Mark Hanson, Senior Public Relations Representative, MDU Utilities Group

    • Program Location
    • Virtual Event
    • No travel required. All agenda times are in Pacific time. Instructions to access the virtual event will be provided to the attendee before the program.
    • Who Should Attend
    • Energy company corporate communications senior leadership, including directors and managers.

  • Registration Options
  • Member: $199 USD

    Registration includes virtual access to all agenda items and digital program materials.

  • General Cancellation Policy
  • To best serve WEI members and program participants during the COVID-19 pandemic, WEI will be waiving its standard cancellation policy for this virtual program. Registrants can receive a full refund should they need to cancel their registration up to the day before the program begins.
  • Participation Policy
  • Western Energy Institute programs and events are open to energy companies (including gas production and electric generation, gas and electric transmission and gas and electric distribution utilities). Select programs and events are open to energy industry product and service suppliers. Programs and events are closed to all media representatives and to the general public. Recording is not permitted for any portion of the event.
  • For more information contact Amy Nye, Program Manager at (503) 688-2794.

Agenda

All session times are listed in Pacific time.

Thursday, September 9, 2021

12:00 PM - 12:30 PM

Virtual Help Desk + Technology Check

The room will open early with optional time for participants to get familiar with the virtual platform, test their audio and webcam, or ask questions about the agenda before we begin.

12:30 PM - 12:45 PM

Welcome + Opening Remarks
Speaker(s): Mark Hanson, Senior Public Relations Representative, MDU Utilities Group

12:45 PM - 1:45 PM

Challenges + Successes: Roundtable Breakout Sessions

Get to know your peers through roundtable introductions. Attendees will be placed in small groups to discuss their current challenges and share success stories. At the conclusion of the session, all attendees will reconvene in the main room to share themes and insights from their discussion. Each group should designate one person to do the report out.

1:45 PM - 2:00 PM

Break

2:00 PM - 3:00 PM

Industry Topic

Possible topics include credit and collections; best practices for employee communication and engagement in a hybrid work environment; customer outreach and education; and strategies for communicating decarbonization efforts and clean energy initiatives. 

3:00 PM - 3:15 PM

Break

3:15 PM - 4:15 PM

Industry Topic

Possible topics include credit and collections; best practices for employee communication and engagement in a hybrid work environment; customer outreach and education; and strategies for communicating decarbonization efforts and clean energy initiatives.

Friday, September 10, 2021

8:00 AM - 8:30 AM

Coffee Break

Bring your morning beverage and log on early for optional time to network and socialize with other participants.

8:30 AM - 9:30 AM

Industry Topic

Possible topics include credit and collections; best practices for employee communication and engagement in a hybrid work environment; customer outreach and education; and strategies for communicating decarbonization efforts and clean energy initiatives.

9:30 AM - 9:45 AM

Break

9:45 AM - 11:00 AM

Industry Topic: Breakout Sessions

This time is designated for group discussion on a particular topic of interest. Each breakout session will be facilitated by a member of Program Development Team and participants will have the opportunity to attend (2) breakout rooms of their choice.

11:00 AM - 11:45 AM

Report Outs + Open Roundtable Discussion
Facilitator(s): Mark Hanson, Senior Public Relations Representative, MDU Utilities Group

Share your insights from the roundtable breakout sessions and spend the remaining time expanding on previous discussions or addressing new topics that were not included on the agenda.

11:45 AM - 12:00 PM

Wrap Up + Future Planning

We will wrap up the day with closing announcements and a discussion on plans for the Spring 2022 Forum.

Meet The Speakers

Mark Hanson

MDU Utilities Group

Senior Public Relations Representative