Internal and external communication professionals in the utility industry face a variety of challenges in supporting their organizations’ strategic plans, particularly as the utility workforce undergoes significant transformation, communication channels multiply, and utilities face increasing competition. This semiannual forum provides a unique, collaborative space for leaders in corporate communications to discuss these challenges and communications best practices. Recent topics of discussion include executive communications strategy, communicating with employees in the field, crisis communication, branding for employee recruitment and onboarding, environmental stewardship communications, and resource mix communication strategies.
Energy company corporate communications senior leadership, including directors and managers.
Member: $199 USD
Registration includes virtual access to all agenda items and digital program materials.
12:00 PM - 12:30 PM
Virtual Help Desk + Technology Check
The room will open early with optional time for participants to get familiar with the virtual platform, test their audio and webcam, or ask questions about the agenda before we begin.
12:30 PM - 1:00 PM
Welcome + Opening Remarks
WEI and the Program Chair will welcome the group and share an overview of MDU Utilities Group.
1:00 PM - 1:45 PM
Get to know your peers through roundtable introductions. Attendees will be placed in small group breakout rooms to share their current challenges and success stories. Come prepared to engage and discuss the following prompts:
• What is the biggest challenge your team/department is facing right now?
• Share a recent success story or breakthrough.
• What are you hoping to gain from this meeting?
• Have some fun and share an interesting fact or story about yourself!
1:45 PM - 2:00 PM
2:00 PM - 3:00 PM
3:00 PM - 3:15 PM
3:15 PM - 4:15 PM
8:00 AM - 8:30 AM
Bring your morning beverage and log on early for optional time to network and socialize with other participants.
8:30 AM - 9:30 AM
9:30 AM - 9:45 AM
9:45 AM - 10:45 AM
Industry Topic: Breakout Sessions
This time is designated for group discussion on a particular topic of interest. Each breakout session will be facilitated by a member of Program Development Team and participants will have the opportunity to attend (2) breakout rooms of their choice.
10:45 AM - 11:00 AM
11:00 AM - 11:45 AM
Open Roundtable Discussion
Report out your insights from the breakout sessions and spend the remaining time expanding on previous discussions or addressing new topics that were not included on the agenda.
11:45 AM - 12:00 PM
Wrap Up + Future Planning
Share your thoughts on future formats and agenda topics as we set our sights on the Fall 2022 forum.