Fleet Management (Aug 06-07)

This program provides fleet leadership professionals an opportunity to discuss best practices, and share new processes and technologies. Participants work collaboratively to select topics that are relevant to all organizations with vehicle and equipment fleets. Addressed are strategic questions surrounding staff management, alternative fuel technology, vehicle replacement policy, the role of fleet within an organization, and tactical solutions for managing ever-changing fleet operations and administrative functions.

General Details

  • Program Chair(s)
  • Don Ashmore, Fleet Manager, Tacoma Public Utilities

    • Program Location
    • Tacoma Public Utilities
    • 3628 S. 35th Street
      Tacoma, Washington 98409
    • Who Should Attend
      • Fleet managers
      • Fleet directors
      • Fleet administration supervisors
      • Fuel maintenance supervisors
      • All fleet professionals responsible for cost-effective fleet functions
  • Registration Options
  • Member: $349 USD
    Regular: $499 USD

    Registration prices increase $100 after July 16, 2018. Registration includes access to all Fleet Management agenda items and meeting materials. Registration includes a networking dinner Monday night as well as catered breakfast, lunch, and refreshments at the meeting. Guest tickets are available for $90 and allow a personal guest (a spouse or partner who does not work in the energy industry) to accompany a registered attendee at the event. Guest registration includes all meals and receptions, and all program materials.

  • General Cancellation Policy
  • Due to contractual obligations, cancellations received 15 business days prior to the program will receive a full refund. Cancellations received 6 to 14 business days prior to the event will receive a refund, less a $100 administrative fee. No shows and last minute cancellations, 5 business days prior to the event or less, will be responsible for the full registration fee. Substitutions from your organization for the same event are always welcome.
  • Participation Policy
  • Western Energy Institute programs and events are open to energy companies (including gas production and electric generation, gas and electric transmission and gas and electric distribution utilities). Select programs and events are open to energy industry product and service suppliers. Programs and events are closed to all media representatives and to the general public.
  • For more information contact Amy Nye, Program Manager at (503) 688-2794.


Monday, August 6, 2018

10:30 AM - 12:30 PM

Optional Garage Tour at Tacoma Public Utilities

Please arrive at Tacoma Public Utilities at 10:30 AM if you are interested in joining the Garage Tour.

12:30 PM - 1:00 PM

Registration + Networking

Arrive early to register and network with peers. A light lunch will be provided.

1:00 PM - 1:30 PM

Welcome to Tacoma Public Utilities
Facilitator(s): Don Ashmore, Fleet Manager, Tacoma Public Utilities
Speaker(s): Joseph Wilson, Transmission & Distribution Manager, Tacoma Power

A welcome from our host and overview of the history of Tacoma Public Utilities. Hear about current projects and initiatives for fleet operations.

1:30 PM - 2:30 PM

Facilitator(s): Don Ashmore, Fleet Manager, Tacoma Public Utilities

Get to know your peers with our round-robin attendee introductions. Come prepared to share a recent project, new development, or share a success story or set-back that you and your team have experienced in the last six months.

2:30 PM - 2:45 PM

Networking Break

2:45 PM - 3:00 PM

Virtual Tour of Potelco’s new Fleet Center
Speaker(s): Steven Steedley, Fleet Manager, Potelco Inc., Mike Daniels, Vice President Operations Support, Potelco Inc.

Potelco will take us on a virtual tour of their brand new Fleet Center in Washington.

3:00 PM - 4:00 PM

Fleet Management + Emergency Response
Speaker(s): Jerry Koenig, Emergency Management Strategic Advisor, Seattle City Light, Marcie Hedman, Tacoma Power Emergency Manager, Tacoma Power

How can fleet professionals be better prepared to respond in the event of an emergency or natural disaster? Hear from Emergency Managers on how fleet aligns in the Incident Command System (ICS) structure, how to effectively respond under urgent conditions, ways to address recovery needs, and general preparedness tips. 

4:00 PM - 5:00 PM

Training Programs
Facilitator(s): Thomas Patzlaff, Fleet Services Manager, Los Angeles Department of Water & Power, Don Ashmore, Fleet Manager, Tacoma Public Utilities

What is your utility doing to develop and implement structured training programs? Hear from a utility that is working with a local trade school to provide customized courses and training for their employees. Join the discussion to share your planning process, successes, and challenges on this important topic.

6:00 PM - 8:00 PM

WEI Hosted Networking Dinner

Sponsored by AssetWorks

Tuesday, August 7, 2018

7:30 AM - 8:00 AM

Networking Breakfast

A hot breakfast will be provided.

8:00 AM - 8:30 AM

Vendor Showcase

This session is an opportunity for vendors to showcase their products and services with a brief presentation to registered participants of the forum. The number of companies represented and presentation time is TBD based on interest. Presenting vendors must be paid registrants. Please contact Amy Nye at if you are interested.

8:30 AM - 9:30 AM

Benchmarking + Standardization
Speaker(s): Christopher Shaffer, Chief Executive Officer, Utilimarc, Don Ashmore, Fleet Manager, Tacoma Public Utilities

The host utility will share their roadmap planning and development strategies after completing a recent Mercury study. Hear where they got started, why, and what the end results were. Utilimarc will follow up with a presentation on deciphering data to increase productivity, manage hours and wage distribution, and develop best practices.

9:30 AM - 10:30 AM

Safety Technology
Facilitator(s): Brendan King, Fleet Engineering Manager, Salt River Project, Gary Lentsch, CA Fleet Manager, Eugene Water & Electric Board
Speaker(s): Max Head, Sales Manager, PRECO Electronics

New and improved safety systems are evolving and changing the future of fleet. This session will focus on new safety technology including the 360-degree camera, proximity sensors, blind-spot monitoring, and other radar technology.

10:30 AM - 10:45 AM

Networking Break

10:45 AM - 11:30 AM

Rapid-Fire Presentations
Speaker(s): David Tidwell, Supervisory Equipment Specialist, Bonneville Power Administration, Thomas Patzlaff, Fleet Services Manager, Los Angeles Department of Water & Power, Clint Marsh, Fleet Asset Manager, SoCal Gas + SDG&E, San Diego Gas & Electric Company

This session will include three 15-minute presentations on pressing topics relevant to fleet professionals. Topics include employee wellness and well-being, leadership management, and controlled motor vehicle incidents.

11:30 AM - 12:15 PM

Networking Lunch

A catered lunch will be provided.

12:15 PM - 2:00 PM

Open Roundtable Discussion + Wrap Up
Facilitator(s): Don Ashmore, Fleet Manager, Tacoma Public Utilities

Ask any remaining questions that were not yet addressed and benefit from the wealth of knowledge and experience in the room. We will also discuss what content should be part of future WEI Fleet Management programs as we set our sights on the Spring 2019 forum in San Diego, California.

Hotel + Travel

  • Reservation Instructions
  • Please contact the hotel directly at (800) 321-2211 to reserve your room. Identify yourself as being with Western Energy Institute to receive a special rate of $195 USD/night. This rate is guaranteed until July 16, 2018 or until the WEI room block is full.

Meet The Speakers

Don Ashmore

Tacoma Public Utilities

Fleet Manager

Thomas Patzlaff

Los Angeles Department of Water & Power

Fleet Services Manager

Christopher Shaffer


Chief Executive Officer

Scott Keaton

Potelco Inc.

Director Operations

Brendan King

Salt River Project

Fleet Engineering Manager

Gary Lentsch

Eugene Water & Electric Board

CA Fleet Manager

Jerry Koenig

Seattle City Light

Emergency Management Strategic Advisor

Steven Steedley

Potelco Inc.

Fleet Manager

Mike Daniels

Potelco Inc.

Vice President Operations Support

David Tidwell

Bonneville Power Administration

Supervisory Equipment Specialist

Marcie Hedman

Tacoma Power

Tacoma Power Emergency Manager

Joseph Wilson

Tacoma Power

Transmission & Distribution Manager

Clint Marsh

San Diego Gas & Electric Company

Fleet Asset Manager, SoCal Gas + SDG&E

Max Head

PRECO Electronics

Sales Manager