Deborah Affonsa

Deborah T. (Deb) Affonsa is currently an executive advisor at EDMs, a boutique consulting firm specializing in the energy sector. She is also a part-time Lecturer for The Wharton School, Communication Program at the University of Pennsylvania.

She previously served as Chief Customer Officer for Public Service Electric and Gas (PSEG) with responsibility for all aspect of customer operation (meter-to-cash, meter reading, billing, credit & collections) as well as customer service and account management (contact centers, account management, complaints).

Prior to PSEG, Deb was Vice President of Customer Service for Pacific Gas & Electric (PG&E). Her responsibilities included the company’s contact center operations, local customer service offices, business customer account management, local customer experience teams’ new revenue development and escalated customer relations, within the Customer Care organization. Her previous role at Pacific Gas and Electric Company was Vice President, Corporate Strategy, reporting to the president. In this role, Affonsa was responsible for driving development and implementation of a detailed, integrated, cross-
functional five-year forward -looking plan for achieving and maintaining the company’s vision of becoming the leading utility in the United States. She also identified emerging trends in the utility industry, recognizing interdependencies, potential synergies, and conflicts to assist senior management in prioritizing and making decisions. She also managed the company’s benchmarking and continuous improvement efforts.

Prior to joining PG&E Company, Affonsa held the position of Senior Director, Corporate Strategy and Development, for its holding company, PG&E Corporation. There she was responsible for evaluating potential new business opportunities, managing the corporate-wide strategic planning process and leading teams in the evaluation and development of Utility strategies around key issues (Smart Grid, PV, etc.).

Affonsa has additional experience in the utility industry, serving as Vice President, Sales and Marketing, for Community Energy, Inc., a privately held, start-up, wind energy company. In that role, she established the strategic sales plan, including revenue, earnings, and market share goals both regionally and
nationally, as well as developing the internal processes and procedures for running a start-up. Affonsa was also Vice President, Sales and Marketing, for Marlin Leasing Corporation, where she developed strategic sales initiatives and oversaw the realignment and restructuring of the National Account’s sales team.

Affonsa holds a Bachelor of Science in Business Administration from Villanova University and a Master of Science in Organizational Dynamics from the University of Pennsylvania. She successfully participated in the Harvard Business School’s Advanced Management Program in 2000.

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