Luke Currin leads the strategy and content development for the E Source Residential Marketing, Business Marketing, and Corporate Communications Services. Luke and his team support marketers’, corporate communicators’, social media managers’, and program managers’ efforts to boost program participation, strategize and sell nonregulated offerings, improve the utility’s brand and reputation, and optimize department operations. Luke believes marketing and communications play critical roles in evolving utilities’ relationships with customers as customer expectations and technologies change. Before joining E Source, Luke worked in Media Relations and Internal Communications at Duke Energy. He studied environmental studies and Hispanic studies at Davidson College.